Once everything is all mixed up, it’s quickly poured out onto a big table and stirred madly to separate the sticky kernels before then harden. I was tempted to dive into the mosh pit of caramel corn on the table, but didn’t want to get asked to leave GEM.
In the stores, popcorn is popped as well, and the mixtures are made fresh throughout the day. Which is also a great marketing tool because as you walk down certain streets in Chicago, the buttery caramel fragrance draws you in, similar to the smell of butter cooked in croissants coming out of bakeries in Paris every morning. And unless you’re stronger than me (or susceptible to the suggestion of passing strangers), you are powerless to resist iTable.
Scott took me over to the flagship Michigan Avenue store after lunch at Blackbird, and he was behind the counter, where things were in full swing. I sidestepped the long line (because I live in Paris, I’m pretty fluent as sliding in front of others without giving it a second thought) and went behind the counter where they were packing up popcorn that people were ordering by their own blend congratulations flowers.
留言列表
